Greenwood Advisory is a Denver-rooted consultancy built by two people who came up in Colorado, went out into the wider business world, and came home to put what they learned to work for the businesses that shaped them.

Between us, we've spent our careers where the big calls get made — Wall Street, global payments, fast-scaling tech, top consulting, even the buy-side of acquisitions. We kept seeing the same thing: the advantages flow to whoever has the capital and the information.

Meanwhile, the excellent local businesses we grew up around get overlooked — not because the work isn't great, but because no one helped them look the part or understand what they're worth.

So we came home to be the people on the owner's side of the table.